Packaging Design / Bachelor of Design (Honours) in Creative Media / Taylor's University
Bokun Habanero is a Japanese spicy potato snack with its use of spicy chili "Habanero." While the functionality of this product is generally decent, its aesthetics leave room for improvement. The primary packaging of Bokun Habanero features a black background with graphical elements. However, the text displayed on the packaging is exclusively in Japanese, which is a challenge for consumers not familiar with the language. The color scheme predominantly consists of orange-red and yellow tones, intended to resemble the spiciness of the chips. Unfortunately, the packaging has a lack of hierarchy, as both illustrations and text elements are similar in size. This results in poor organization and a failure to adequately emphasize crucial details. On the other side of the packaging, you can find essential information such as ingredients and nutritional facts. Nevertheless, comprehending this information requires effort, given that it is exclusively presented in Japanese.
A similar product in the market is Karamuch, a beloved spicy potato snack in Japan available in two varieties: sticks and chips. The packaging for Karamuch chips shares some similarities with Bokun Habanero. It features a black primary background with graphical elements. However, there are notable distinctions between the two. Bokun Habanero exhibits a slightly better hierarchy as it places emphasis on prominent text which presumably is the product name and it incorporates images of chips behind this text. The color palette is also quite similar, primarily using shades of red. Additionally, Bokun Habanero features a logo at the bottom of the packaging which is an illustration of a person with an open mouth exhaling fire. This communicates the spicy nature of the snack and the fiery experience awaiting consumers.
Product 2 : Braised Duck Feet
"鸭子飞了," which translates to "The Duck Has Flown," represents a snack brand specializing in braised duck feet. However, there are several noteworthy aspects to consider regarding this product's packaging. To begin, all the information on this packaging is in Chinese, which is a challenge for individuals not familiar with the language. Even for native Chinese speakers, comprehending the product's message can be a hard task due to the bad arrangement of information. The packaging appears disorganized, featuring different texts in various typefaces. The imagery used is also somewhat ambiguous, with an image that seems to depict duck feet, accompanied by a beer bottle. This beer imagery suggests that the product is typically enjoyed with a side of beer, as recommended. In terms of essential food packaging information, it includes necessary details such as nutritional facts, ingredients, storage instructions, and the recommended consumption timeframe. It is packaged using vacuum sealing, a reasonable choice given the nature of the product. However, the tightly vacuum-sealed packaging makes it challenging to view and read the contents due to the poor arrangement of elements.
Product 3 : Choco Chip Cookie
The packaging for this chocolate chip cookie consists of two layers: a primary and a secondary one. The primary packaging, a transparent white pouch, holds two cookies per packet and presents a clean and appealing appearance. However, it's the secondary packaging that consumers first encounter during the purchase, and it leaves much space for improvement. Structurally, the secondary packaging is admirable, offering various functional aspects. It has a light brown background that aligns well with the chocolate chip cookie theme. Nevertheless, the rest of the elements on the packaging detract from its overall aesthetics due to overcrowding and a lack of effective organization. Typography plays a role in the design's downfall, with the product name on the top view of the box suffering from poor tracking. Furthermore, there are unrelated design elements, such as flowers on all sides of the packaging and an illustrated princess on the box. As for the information provided, it's primarily in Japanese, and there's too much of it. The front view of the box contains details about how to open it, nutritional facts, and a barcode. Excessive text, particularly on the front and side of the box, occupies significant space, and the chosen typeface hinders legibility and readability. On a positive note, the design does highlight images of the cookies and chocolate chips, which are relatively more prominent compared to the cluttered elements, making them easier to focus on. Turning to the side view of the box, an image featuring a cookie and a glass of milk is presented, accompanied by text that appears to advise consumers on enjoying the cookies with milk. This side is relatively better designed, with a more reasonable arrangement of elements.
Product 4 : Spicy Potato Rings
Bokun Habanero is a Japanese spicy potato snack with its use of spicy chili "Habanero." While the functionality of this product is generally decent, its aesthetics leave room for improvement. The primary packaging of Bokun Habanero features a black background with graphical elements. However, the text displayed on the packaging is exclusively in Japanese, which is a challenge for consumers not familiar with the language. The color scheme predominantly consists of orange-red and yellow tones, intended to resemble the spiciness of the chips. Unfortunately, the packaging has a lack of hierarchy, as both illustrations and text elements are similar in size. This results in poor organization and a failure to adequately emphasize crucial details. On the other side of the packaging, you can find essential information such as ingredients and nutritional facts. Nevertheless, comprehending this information requires effort, given that it is exclusively presented in Japanese.
A similar product in the market is Karamuch, a beloved spicy potato snack in Japan available in two varieties: sticks and chips. The packaging for Karamuch chips shares some similarities with Bokun Habanero. It features a black primary background with graphical elements. However, there are notable distinctions between the two. Bokun Habanero exhibits a slightly better hierarchy as it places emphasis on prominent text which presumably is the product name and it incorporates images of chips behind this text. The color palette is also quite similar, primarily using shades of red. Additionally, Bokun Habanero features a logo at the bottom of the packaging which is an illustration of a person with an open mouth exhaling fire. This communicates the spicy nature of the snack and the fiery experience awaiting consumers. Both Bokun Habanero and Karamuch predominantly target a Japanese-speaking audience, evident in the absence of non-Japanese text on their packaging. This alignment with the Japanese market ensures that these products resonate with local consumers who are familiar with the language and cultural context.
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